Crisis Communications

More than ever before, businesses must be prepared for the unexpected. Crises don't run on schedule. When one occurs you must be ready to address stakeholders through the media quickly and confidently.

JFCI's Crisis Communications training will show you how.

In our Crisis Communications workshop we deal with emergencies specific to your industry. We'll consult with you in advance to design a crisis scenario, which will be simulated during the training. As the crisis unfolds, we'll teach you how to control the information flow. We cover the press conference -- when and how to give it. We show you how to say enough without saying too much. Participants are then put through every type of interview situation they're likely to face in a major upset: The quick response satellite feed; local radio and print interviews; the national TV interview; and more.

JFCI's trainers will provide you with question and answer techniques that work. You'll learn from real experience. We'll analyze successful communication strategies and demonstrate mistakes that can intensify a crisis.

As in our Media Counsel program, participants go through several tough, probing interviews during the training. The day is designed to show you how to bring out your very best under the most trying of circumstances.

To learn more about the importance of a planned communications strategy in relation to maintaining your company's reputation, please visit the Reputation Institute's website at www.reputations.org. JFCI is pleased to be included on that site within the listing of "Experts."