Media Training

This intensive workshop enables you to master print, television, radio and on-line interviews. JFCI will help you develop or refine the skills and information you need to participate in media interviews, whether hostile or friendly, with confidence and control. You'll learn how to prepare and convey your message for maximum impact.

Sessions include multiple true-to-life interviews with critiques. JFCI's proprietary preparation and message process is applied to your situation to help you strategize. This includes examining your message objectives and preparing for different types of questioning tactics. We teach you about your rights as an interviewee to help ensure that you are treated fairly by reporters. And we cover different interview formats, including print, live segment/feature, satellite feeds, and telephone interviews. In order to be successful with the media, we believe you must know how to adapt to a variety of formats. With your input, the Media Counsel program is customized to address either a wide spectrum of interview formats, or the interview format of your choice.

Media opportunities are far too important to leave to chance. Fred Friendly, former CBS News President, once said: "Newspeople get coaching from their directors and producers, so why shouldn't the other side get the same help?" At JFCI, we agree.

Media Counsel helps participants take on the toughest interviewers, including those from The Wall Street Journal, CNBC, CNN, "Nightline", "Sixty Minutes," and "Today." We can do the same for you. Learn how to turn interviews to your advantage, using them as opportunities to persuade and motivate your target audiences.